Jen Kim is a graphic designer creating motion-led visual storytelling for music and media, blending typography and illustration into adaptable content across platforms.

( about )




2025

creativity : it’s : built-in-us


A motion graphics campaign proposed to encourage the younger generation to not rely on generative artificial intelligence for creative process. This project examines how emphasizing iteration and
decision-making influences motion, layout, and pacing in digital media.

Target Audience : 15 to 25 yr old young artists

Platform: 93 seconds long video targeted for Youtube Advertisement
Design Studio III
Advised by Emily Rye

Still - Shots



HIGHLIGHTS




Campaign Proposal + Research



Storyboards


Continued ideation of the flow and imagery
of the simple storyboard presented in the proposal.

Developed storyboard in Procreate then laid out
frame by frame to visualize the full flow of the final video.



Hand drawn sketches put together with soundtrack to get an idea of the general flow and timeframe (first match to audio).
Transferred key visual elements into a simple geometric form with barely no animation in After Effects. Helped me form an idea of how the motion graphics will appear.
Cleaned up some visuals, changed the color palette and cut down quotes to highlight the call for a change. Start to introduce some hand-drawn qualities in After Effects.