2025
creativity : it’s : built-in-us
A motion graphics campaign proposed to encourage the younger generation to not rely on generative artificial intelligence for creative process.
This project examines how emphasizing iteration and
decision-making influences motion, layout, and pacing in digital media.
Target Audience : 15 to 25 yr old young artists
Platform: 93 seconds long video targeted for Youtube AdvertisementDesign Studio III
Advised by Emily Rye
Still - Shots
HIGHLIGHTS
Campaign Proposal + Research
Storyboards
Continued ideation of the flow and imagery
of the simple storyboard presented in the proposal.
Developed storyboard in Procreate then laid out
frame by frame to visualize the full flow of the final video.
Hand drawn sketches put together with soundtrack to get an idea of the general flow and timeframe (first match to audio).Transferred key visual elements into a simple geometric form with barely no animation in After Effects. Helped me form an idea of how the motion graphics will appear.Cleaned up some visuals, changed the color palette and cut down quotes to highlight the call for a change. Start to introduce some hand-drawn qualities in After Effects.